Governments & Embassies

Repute PR’s global team can deliver effective ORM, public relations, and public affairs campaigns across developed and developing economies spanning diverse political systems and environments with varying levels of communications openness and sophistication.

With this truly global perspective, Repute PR’s Government, Embassy & Public Affairs practice has forward-looking insight into the trends shaping the environment our clients operate in and the strategies used to influence it.

There are a number of key political and economic trends, including the rise in the influence of non-state actors, the weakening of public trust in governments and democracy, a rapid advance in technological developments and the increasing threat of global societal issues that are shaping the way companies build long-term stakeholder relations, influence policy and build trust within society.

In other words, a significant transformation of power is in progress that affects policy decision-making. From a communications perspective, this means that the hierarchies of old are being replaced by more trusted peer-to-peer, horizontal networks. A new public opinion animated by citizens and consumers through real-time communication is disrupting intermediation and the traditional levers of power.