A well-known television news personality that we will call Mr. A faced “cancellation” after an accidental and unintentional on-air slip-up that resulted in the loss of his position at his news station. As national media outlets continued to debate the right or wrong-ness of Mr. A’s dismissal, Repute PR got to work on repairing his online reputation.
By distributing well-researched and targeted news articles and blog posts to the media, Repute PR was able to focus attention on the negative aspects of cancel culture. At the same time, a positive spotlight was shown on Mr. A and his long history of respect and admiration in the television news industry.
In addition, our team of expert journalists worked with Mr. A to help ghostwrite portions of a book on his experiences. We also gathered nationally recognized experts on the law and cancel culture to weigh in in the pages of the book.
If you are a professional facing a hit to your online reputation and don’t know what to do next, reach out to Repute PR.
We can help.